Online Marketing
One of the things that Apple Computer does best isn’t innovation. Read that again to make sure that you grok it. Let me explain: Apple’s claim to fame is taking existing technologies and combining or refining them into a killer app or device. Ipod? Even when it was new, it certainly wasn’t novel. There were other Mp3 players on the market long before. The iPhone? Individually those technologies aren’t even remotely that amazing. Combined it kicks absolute cell phone butt.
But what does this have to do with online marketing? Or the music biz?
One of the best ways to make money in the business of music is to sell your music online- that’s nothing new or groundbreaking. Social networking isn’t new either. The combination of the two, well, that’s what the guys at Griffle are doing with IndieCrawler.
(A moment of full disclosure: I don’t work for Griffle. I just have quite a few friends who do.)
Indiecrawler allow you to set up music stores anywhere you can put an HTML tag, like the embedded videos you see from YouTube. Now they do the usual store thing, where artists can sell their Mp3’s direct with very little overhead, but where it gets really interesting is that if you want you can allow other people to sell your music. You set the cut they get. Everyone makes money. Imagine if all of your Myspace friends had your track on their page for sell. . .
If you’re in the business of selling music, stop on over and Indiecrawler. You’ll be glad you did.
Tags: Distribution, Marketing, Mp3